hi! i’m

caelan.

Raised in Norway and currently based in Canada, I am a Creative Designer by day and a Strategic Marketer by night. Blending data-driven strategies with an artistic flair, I enjoy creating experiences that are functional and visually compelling.

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Graphic Design

Kelowna Recos' Map

Adobe InDesign
Hand Drawn
Print Material
A mockup of a project
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The Frakas Gals Reco's Map is a graphic design project commissioned by a Frakas Women's Boutique located in Kelowna. The map is designed to provide tourists and shoppers with local recommendations for restaurants, bars, and places to go in Kelowna. The primary objective is to enhance the boutique's customer experience and engagement by offering valuable information about the city's top-notch culinary and entertainment options, focusing on other local businesses in town.

Graphic Design

Taste of Freshness

Brand Identity
Adobe InDesign
Concept
A mockup of a project
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The following case study outlines the creative process and rationale behind a rebrand concept project for EXTRA gum, a popular chewing gum brand. The goal of this project was to refresh the brand identity and packaging design to appeal to a younger, more modern audience while retaining the essence of the brand's history and values.

Graphic Design

Amigas Bar!

Adobe InDesign
Wedding
Print Material
A mockup of a project
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The project revolved around creating a wedding bar banner that features Amiga, the client's dog! The banner should harmonize with the wedding theme and color scheme while introducing a surprise feature for the guests.

Website Design

Foundry Spatial

Figma
Content Development
Graphic Design
A mockup of a project
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This is a website redesign for a SAAS company in the clean tech industry - Foundry Spatial. I designed the pages first based on customer feedback, and company and industry guidelines, then passed them on to the developers to launch the edits. On the solutions page, I created copy and visuals to support communication of the company's process for collaborating.

Website Design

Team App

Webflow Development
Figma
Concept
A mockup of a project
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Full website design and build for a concept team collaboration platform. This website also includes a beautiful blog. I have built the website and the blog in Webflow which has one of the best CMS for blog hosting.

what

i do

i am a creative designer

with innovation running through my blood, adapting when needed and disrupting when possible. I specialize in the dynamic realms of graphic and web design. With a keen eye for aesthetics and a passion for user-centric experiences, I transform ideas into stunning visuals and seamless digital journeys that captivate and engage.

i am a strategic marketer

fuelled up with lots of energy and the desire to make a difference. I like to look for ways to connect the dots and find solutions to solve people’s problems. I harness the power of design to craft compelling narratives that resonate with audiences, driving impactful results and meaningful connections on various platforms.